Viva Magenta

Today I received some fun news.

"On Thursday, Pantone announced its 2023 color of the year: Viva Magenta. A hue with a lust for life. Not the aggressive synthetic of Barbie, not the intense luxury of Valentino’s couture, not the tired millennial salmon, but as the New York Times critic at large Jason Farago put it, “a saturated shade honking at the threshold of fuchsia, definitely not organic but not quite electric.

The shade was selected by human trend prognosticators who survey fashion and design, then interpreted by the A.I. tool Midjourney to create what Pantone described as an “endless new ecosystem to be explored, called ‘the Magentaverse.’ In a news release, the company called Viva Magenta, a.k.a. Pantone 18-1750, “an unconventional shade for an unconventional time.”"

Pantone's Announcement

Here are some more fun quotes:

"Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

Viva Magenta is also a hybrid color, one that comfortably straddles the physical and virtual in our multi-dimensional world... Exuding dynamism, PANTONE 18-1750 Viva Magenta is a transformative red tone capable of driving design to create a more positive future.

Viva Magenta’s organic origins hail from the cochineal beetle. (beetles ftw!!)

"The Color of the Year 2023 merges the richness, warmth, and strength of natural matters with the rich, open horizons of the digital world. The metaverse creates new opportunities for us to express ourselves, and the raw fortitude of Viva Magenta inspires us to do so with confidence and bravery.

This dynamic mix exudes rebellion, but not at the expense of softness. It embodies an expression of fierce grace, inspiring us to show up with confidence and humanity."

Alrighty then, LFG!

Apparently I've prepared for this year, because Magenta and crew coded this community-owned social network for you: www.bloomnetwork.earth